MyFriend - Website Design and Brand Identity

Project Specs

  • Client: MyFriend
  • Agency: Prosopo
  • Details: Branding, planning, and website layout redesign for a growing social media website.
  • Completion Date: August, 2007
  • Project Scope:
    • Website Layout and Design
    • Identity and Branding Design
    • Concept and Functional Planning
  • Deliverables:
    • Adobe Illustrator AI and Photoshop PSD for the Website Layout
    • Adobe Illustrator AI and EPS files for the Logo and Stationary Designs

Background

MyFriend is a social networking site for friends. Prosopo is a web design Agency I assisted on this project and MyFriend is their customer.

Project Description

The client MyFriend was in need of a website redesign, a new branding solution, and upgraded functionality. Prosopo handled the development work on this project and I assisted with the graphic design elements, planning, and website layout design.

Project Solution

We worked closely with the client throughout this process. I created their logo and brand. Numerous choices were provided before arriving at the final solution. The logo combines friendly text and colors with iconic figures of people - representing friends. These friend icons where then used to create a tabbed based promotional area at the top of the screen to encourage users to signup and learn about the sites features.

I redesigned their website layout and helped conceptualize the positioning and possible features to add to the site. I created numerous layouts of the homepage to choose from. The design shown on the left was then used by Prosopo to redesign the site. Some elements were incorporated into the final design.

Project Results

The client received a complete upgrade and overhaul of their existing site and brand. The layout, site planning, and design work I provided helped give them a professional position in their social networking and friends online community niche. The upgraded design and site functionality has helped bring new members to the site and allow them to interact in more interesting ways.


Business Card Design

Along with their logo, and website, I provided numerous business card solutions for them to choose from. This gave them a full branding package to launch their business with.

Click on the images below to view larger screenshots.

MyFriend - Business Cards
MyFriend - Home Page

MyFriend - Home Page

I redesigned their home page layout and helped conceptualize the positioning and possible features to add to the site. This was one of many solutions provided.

We worked closely with the client throughout this process. Some elements of this design were incorporated into the final site, such as: navigation style, layout, positioning, friends online functionality, tabbed promotional area, and more.

MyFriend - Logo Final

MyFriend - Logo Option

MyFriend - Logo Design

The logo combines friendly text and colors with iconic figures of people - representing friends. Numerous design options where presented before arriving at this final design. We worked closely with the client throughout this process. The top design was the final chosen and a variation is shown underneath.

About Sean Hodge

image If you're looking to hire a freelancer, then I offer a well rounded set of skills. I can help make your next project successful.

I'm passionate about graphic design, writing, concept development, project management, and planning complete websites through the process of wireframing, layouts, integrated branding, and functionality.

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